What I'm focused on

June 2026

Lately I've been thinking a lot about how people make decisions in complex systems.

At work, that means helping reshape analytics as it becomes more closely integrated with engineering. Much of my time goes into improving the way decisions are made: refining profitability frameworks, redesigning processes, and exploring how AI agents can become practical tools rather than just impressive demos. I'm spending less time producing analyses myself and more time designing the systems that make good analysis possible.

Outside of work, I'm slowly building two long-term projects: this website and an offline-first personal finance app. Neither is meant to become a business. They're ways to explore ideas that I find genuinely interesting—how knowledge is organized, how financial decisions compound over time, and how software can help people think more clearly.

I'm also experimenting with building a personal health system: combining training plans, nutrition tracking, and data from wearable devices into a more complete picture of my everyday habits. AI has become a useful layer on top of this system—not replacing judgment, but helping me analyze patterns and make better decisions about my health, giving me the attention I need, something that would previously have required a team of consultants.

Another change over the past year has been reading fiction. It has quietly become one of the most rewarding parts of my routine, expanding not only what I read but also how I write, communicate, and understand people.

I'm also trying to define the long-term technical direction of my career. Titles matter less to me than they used to. I'm increasingly drawn to work that combines analytics, AI, software engineering, and thoughtful product design.

Outside of all that, I'm thinking a lot about travel. Over the past few years I've been lucky enough to visit places across Europe and the Middle East, and every trip has reinforced the same idea: the world is incredibly diverse, yet people are remarkably similar. I hope to keep exploring both for many years to come.

December 2025

This was a period of exploring new systems and understanding how they work from the inside.

Outside of work, I spent a significant amount of time studying crypto and decentralized finance. What started as an interest in alternative financial systems turned into a deep exploration of how different mechanisms work: lending protocols, automated market makers, decentralized exchanges, stablecoins, and the mathematical ideas behind them. I built models, studied the underlying principles, and tried to understand not only how these systems function, but why they were designed this way.

After exploring many different approaches, I gradually formed my own perspective on what makes sense for my long-term strategy. The biggest value of this journey was not a specific financial outcome, but learning how modern financial systems can be designed, where their strengths are, and where their risks lie.

At work, we continued moving analytics beyond basic measurement toward deeper understanding of products and users. We introduced comprehensive frontend event tracking to better understand user behavior, and I spent time designing the architecture behind recommendation systems that could improve the gaming experience through personalization and AI-driven approaches.

This period was also marked by difficult external circumstances. Living in Israel, the escalation of regional conflicts created a lot of uncertainty and stress. It took time to recover from that experience and return to a more balanced rhythm. A trip to Portugal at the end of the year became a reminder of how important exploration and travel are for me — a way to reconnect with the world and regain perspective.

May 2025

This was a period of moving from building foundations to exploring deeper systems.

At work, the basic analytics layer across my products was becoming established. The focus shifted from creating core reporting and metrics toward solving more specific problems: understanding traffic quality, improving marketing decisions, and building strategic plans for how analytics should evolve across different areas.

It was also a period of change. After growing teams and processes, we went through restructuring and had to rethink how the analytics function should continue developing.

Outside of work, I became deeply interested in crypto as an alternative financial system. I spent a lot of time learning about markets, decentralized finance, and the mechanisms behind this new ecosystem. It was a challenging journey with plenty of mistakes, but also an opportunity to understand another complex system from the inside.

Personally, this period brought a sense of stability after several years of major changes. Meeting my family again after a long break felt like a reminder that life was gradually finding its new rhythm.